Headquartered in Spain and with operations globally, Istobal is a world leader in the production and installation of car wash equipment. Supplying forecourts around the world, with several large contracts in the UK, including to the largest forecourt operator MFG, Istobal specialises in drive-thru car wash machinery as well as chemicals and maintenance.

Having worked with Istobal for many years prior, in 2019 when a new longstanding Morrisons contract was awarded to them to supply additional sites with new equipment, there was a large requirement in the immediate term (with longer-term ongoing project work) for point of sale materials to advertise the launch and upcoming new services available to customers.

Working closely with senior management and marketing teams at Istobal UK, as well as directly with the Spanish Head Office, our team was involved from the very first meeting at a Morrisons petrol forecourt to discuss potential placement of point of sale, as well as opportunities and options to capture customer attention and drive sales of the car wash equipment due to be installed as part of the Istobal ‘Smartwash’ contract.

Over the coming months, the Creative Production team were tasked with artwork assistance, full production management and supply of all Istobal / Morrisons ‘Smartwash’ point of sale materials, across a wide range of materials and product types – including multiple bespoke items to suit exact requirements at forecourt level.